Summary

Experience

Account Executive|R/GA

New York, NYAug 2021Present

• Manage a portfolio of 4 key enterprise clients with annual budgets exceeding $15M, consistently achieving over 95% client retention.
• Increased client-specific revenue by an average of 22% year-over-year through strategic upsells and cross-selling digital solutions.
• Led the strategy and execution of 30+ integrated campaigns, resulting in an average ROI of 3.5:1 for clients.

Junior Account Executive|360i (Now Dentsu Creative)

New York, NYJan 2019Jul 2021

• Managed a diverse client roster with combined annual spend of $5M across digital, social, and programmatic advertising channels.
• Achieved a 15% average increase in client campaign performance by optimizing media buys and content strategies.
• Developed and presented quarterly business reviews, leading to a 20% growth in client satisfaction scores.
• Coordinated with internal teams to ensure timely delivery of campaign assets, improving project turnaround by 10%.

Account Coordinator|MediaCom

New York, NYJun 2018Dec 2018

• Provided essential support for 3 Senior Account Executives, managing scheduling, client communications, and campaign tracking for accounts totaling $8M.
• Assisted in the preparation of media plans and budget proposals, contributing to the successful securing of 2 new client contracts.
• Conducted competitive market research and analysis, informing strategic recommendations that improved campaign targeting by 5%.
• Streamlined reporting processes, reducing weekly report generation time by 25% through template development and automation.

Campaigns & Projects

Multi-Channel Retail Expansion Campaign

Jan 2023Aug 2023

• Spearheaded a comprehensive multi-channel campaign for a national retail client, integrating search, social, and in-store promotions, which generated a 30% increase in online sales and a 12% rise in foot traffic across 100+ locations.
• Managed a project budget of $2.5M, optimizing spend across platforms to achieve a 4:1 return on ad spend (ROAS).
• Coordinated with 5 different vendor partners to ensure seamless execution and consistent brand messaging across all touchpoints.

B2B Lead Generation Initiative

Apr 2022Nov 2022

• Designed and implemented a targeted B2B lead generation strategy for a SaaS client, utilizing LinkedIn Ads and content syndication, resulting in a 50% increase in qualified leads and a 20% reduction in cost per lead (CPL).
• Facilitated A/B testing on ad creatives and landing pages, which improved conversion rates by an average of 18%.
• Presented monthly performance reports to client leadership, consistently demonstrating progress towards KPIs and securing budget renewals.

Non-Profit Awareness & Fundraising Campaign

Mar 2021Jul 2021

• Developed and executed a digital awareness campaign for a prominent non-profit organization, increasing website traffic by 75% and social media engagement by 110% over five months.
• Secured media placements at a 30% discount through strategic partnerships, maximizing the impact of a limited $250K budget.
• Contributed to a record-breaking fundraising quarter, helping the client exceed their donation goal by 40%.

Education

New York University|B.S. in Marketing, Minor in Communications

New York, NYSep 2014May 2018

• Graduated Cum Laude with a GPA of 3.8/4.0, demonstrating strong academic performance in core marketing principles.
• Recipient of the Dean's List for six consecutive semesters for outstanding scholastic achievement.
• Completed a capstone project on digital marketing effectiveness, earning top marks from industry professionals.

Skills

Client Management & Strategy

Client Relationship ManagementStrategic Account PlanningNegotiation & ClosingUpselling & Cross-sellingConsultative SalesPresentation & Communication

Digital Advertising

Google Ads (Search & Display)Facebook/Instagram AdsLinkedIn AdsProgrammatic AdvertisingSEO/SEM StrategyMedia Planning & Buying

Analytics & Reporting

Google AnalyticsSalesforce CRMHubSpot MarketingData InterpretationPerformance AnalysisCampaign Optimization

Project Management & Tools

Asana & TrelloMicrosoft Office SuiteCreative Brief DevelopmentBudget ManagementClient OnboardingMarket Research