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Summary

Experience

Senior Communications SpecialistOmniMedia Group
New York, NYMar 2021Present
  • Led media relations for 5+ key clients, securing over 100 positive media placements annually in top-tier publications like Forbes and The Wall Street Journal, increasing brand exposure by 30%.
  • Developed and executed integrated communication strategies for product launches and campaigns, resulting in an average 25% increase in media mentions and a 15% boost in social engagement.
Communications SpecialistHorizon PR Agency
New York, NYJun 2018Feb 2021
  • Executed PR campaigns for 8-10 diverse clients, achieving an average of 40 media hits per quarter and increasing client visibility by an average of 18%.
  • Wrote and disseminated press releases, pitches, and media alerts, leading to a 50% increase in media interview requests for client spokespersons.

Campaigns & Projects

Global Tech Launch Campaign
Sep 2022Jan 2023
  • Orchestrated a global communications strategy for a major tech product launch, securing 75+ media features in 20+ countries and generating 500M+ impressions.
  • Managed a cross-functional team to align messaging across press releases, executive keynotes, and social media, ensuring consistent brand voice worldwide.
Non-Profit Awareness Initiative
Mar 2019Oct 2019
  • Developed and executed a comprehensive media campaign for a non-profit organization, increasing public awareness by 40% over 8 months.
  • Secured pro-bono advertising placements worth over $150K and coordinated 10+ broadcast interviews for organization leaders.
  • Drove a 25% increase in online donations during the campaign period through targeted storytelling and digital outreach.
Crisis Response & Reputation Management
Jun 2023Aug 2023
  • Led immediate crisis communication efforts for a manufacturing client facing product recall issues, developing rapid response messaging and media statements.
  • Coordinated closely with legal and executive teams to ensure all public communications were accurate and compliant, minimizing negative press impact.
  • Successfully navigated intense media scrutiny, resulting in a 15% recovery in public trust sentiment within two months post-incident.

Education

Columbia UniversityMaster of Science in Communications
New York, NYSep 2016May 2018
  • Graduated with Distinction, GPA: 3.8/4.0
  • Thesis: 'Digital Storytelling in Crisis Communication: A Case Study Analysis'
  • Recipient of the Dean's Scholarship for Academic Excellence
New York UniversityBachelor of Arts in Journalism
New York, NYSep 2011May 2015
  • Magna Cum Laude graduate, GPA: 3.7/4.0
  • Editor-in-Chief of The Campus Times, leading a team of 15 student journalists
  • Awarded the NYU Journalism Department's Outstanding Undergraduate Thesis Prize

Skills

Public Relations & Media Strategy
Media RelationsCrisis CommunicationsStrategic CommunicationsContent StrategyPress Release WritingMedia Monitoring
Digital Marketing & Social Media
Social Media ManagementDigital PRSEO ContentEmail MarketingAnalytics (Google Analytics, Sprout Social)Influencer Marketing
Content Creation & Editing
CopywritingEditing & ProofreadingStorytellingExecutive CommunicationsSpeechwritingBrand Messaging
Tools & Platforms
MeltwaterCisionSlackMicrosoft Office SuiteWordPressAdobe Creative Suite (Basic)