Summary

Experience

Competitive Intelligence Manager|Omnicom Media Group

New York, NYSep 2018Present

• Led competitive intelligence initiatives, providing strategic insights that informed the launch of 5+ new service offerings, contributing to a 15% increase in market share.
• Developed and implemented a robust competitive tracking system, reducing research time by 20% and improving response agility to market shifts by 25%.

Senior Competitive Intelligence Analyst|Publicis Groupe

New York, NYMar 2015Aug 2018

• Analyzed competitor product portfolios, pricing strategies, and marketing campaigns, contributing to a 10% increase in lead generation for key accounts.
• Authored 50+ detailed competitive reports, utilized by sales and product teams to refine pitches and product roadmaps, resulting in a 7% higher win rate.

Market Research Analyst|WPP plc

New York, NYAug 2012Feb 2015

• Conducted primary and secondary market research for 20+ client projects, identifying consumer preferences and market opportunities.
• Designed and executed surveys, focus groups, and interviews, gathering qualitative and quantitative data to support strategic recommendations.

Campaigns & Projects

Global Market Entry Strategy for Tech Startup

Mar 2022Jan 2023

• Developed comprehensive competitive landscape and market sizing reports for a new B2B SaaS product, identifying optimal entry markets.
• Provided data-driven recommendations that led to the successful launch of the product in 3 new international markets, exceeding initial targets by 18%.

Competitor Product Feature Analysis Framework

Jun 2021Dec 2021

• Designed and implemented a scalable framework for continuous monitoring and analysis of competitor product features and roadmaps.
• Enabled product teams to prioritize development efforts more effectively, resulting in a 15% reduction in redundant feature development.
• Increased the speed of competitive response by 20% by providing real-time alerts on significant competitor updates.

Customer Segmentation & Competitive Positioning Study

Jan 2020Jul 2020

• Led a large-scale study combining customer feedback with competitive data to refine market positioning for a flagship product.
• Identified key unmet customer needs and competitive differentiators, resulting in a marketing campaign that increased product adoption by 12%.
• Provided strategic guidance that optimized pricing strategy, contributing to a 5% increase in profit margins for the product line.

Education

New York University Stern School of Business|MBA in Marketing & Business Analytics

New York, NYSep 2011May 2013

• Graduated with High Distinction, GPA: 3.9/4.0
• Recipient of the Dean's Scholarship for Academic Excellence
• Completed capstone project on AI-driven market prediction models for SaaS industry

University of Southern California|B.S. in Business Administration, Marketing

Los Angeles, CASep 2006May 2010

• Magna Cum Laude, GPA: 3.8/4.0
• President of the American Marketing Association student chapter
• Awarded 'Outstanding Senior in Marketing' by faculty

Skills

Competitive Intelligence

SWOT AnalysisPorters Five ForcesWar GamingMarket SizingCompetitive BenchmarkingWin/Loss Analysis

Market Research

Qualitative & Quantitative ResearchSurvey DesignFocus Group ModerationData CollectionStatistical AnalysisConsumer Insights

Data & Analytics Tools

TableauPower BISQLGoogle AnalyticsSEMrushAhrefs

Strategic Planning

Go-to-Market StrategyProduct StrategyBusiness DevelopmentRisk AssessmentStrategic PartnershipsForecasting

Communication & Leadership

Cross-functional LeadershipExecutive PresentationsStakeholder ManagementTeam MentorshipTechnical WritingWorkshop Facilitation