Summary
Highly analytical and results-driven Competitive Intelligence Manager with 10+ years of experience in market research, strategic planning, and competitive analysis. Proven ability to translate complex market data into actionable insights that drive business growth and inform product development. Adept at leading cross-functional teams to identify emerging trends, assess competitive landscapes, and mitigate market risks.
Experience
Competitive Intelligence ManagerOmnicom Media Group
- Led competitive intelligence initiatives, providing strategic insights that informed the launch of 5+ new service offerings, contributing to a 15% increase in market share.
- Developed and implemented a robust competitive tracking system, reducing research time by 20% and improving response agility to market shifts by 25%.
Senior Competitive Intelligence AnalystPublicis Groupe
- Analyzed competitor product portfolios, pricing strategies, and marketing campaigns, contributing to a 10% increase in lead generation for key accounts.
- Authored 50+ detailed competitive reports, utilized by sales and product teams to refine pitches and product roadmaps, resulting in a 7% higher win rate.
Market Research AnalystWPP plc
- Conducted primary and secondary market research for 20+ client projects, identifying consumer preferences and market opportunities.
- Designed and executed surveys, focus groups, and interviews, gathering qualitative and quantitative data to support strategic recommendations.
Campaigns & Projects
Global Market Entry Strategy for Tech Startup
- Developed comprehensive competitive landscape and market sizing reports for a new B2B SaaS product, identifying optimal entry markets.
- Provided data-driven recommendations that led to the successful launch of the product in 3 new international markets, exceeding initial targets by 18%.
Competitor Product Feature Analysis Framework
- Designed and implemented a scalable framework for continuous monitoring and analysis of competitor product features and roadmaps.
- Enabled product teams to prioritize development efforts more effectively, resulting in a 15% reduction in redundant feature development.
- Increased the speed of competitive response by 20% by providing real-time alerts on significant competitor updates.
Customer Segmentation & Competitive Positioning Study
- Led a large-scale study combining customer feedback with competitive data to refine market positioning for a flagship product.
- Identified key unmet customer needs and competitive differentiators, resulting in a marketing campaign that increased product adoption by 12%.
- Provided strategic guidance that optimized pricing strategy, contributing to a 5% increase in profit margins for the product line.
Education
New York University Stern School of BusinessMBA in Marketing & Business Analytics
- Graduated with High Distinction, GPA: 3.9/4.0
- Recipient of the Dean's Scholarship for Academic Excellence
- Completed capstone project on AI-driven market prediction models for SaaS industry
University of Southern CaliforniaB.S. in Business Administration, Marketing
- Magna Cum Laude, GPA: 3.8/4.0
- President of the American Marketing Association student chapter
- Awarded 'Outstanding Senior in Marketing' by faculty
Skills
Competitive Intelligence
SWOT AnalysisPorters Five ForcesWar GamingMarket SizingCompetitive BenchmarkingWin/Loss Analysis
Market Research
Qualitative & Quantitative ResearchSurvey DesignFocus Group ModerationData CollectionStatistical AnalysisConsumer Insights
Data & Analytics Tools
TableauPower BISQLGoogle AnalyticsSEMrushAhrefs
Strategic Planning
Go-to-Market StrategyProduct StrategyBusiness DevelopmentRisk AssessmentStrategic PartnershipsForecasting
Communication & Leadership
Cross-functional LeadershipExecutive PresentationsStakeholder ManagementTeam MentorshipTechnical WritingWorkshop Facilitation