Summary

Experience

Creative Campaign Manager|VaynerMedia

New York, NYMar 2022Present

• Led the strategy and execution of 10+ integrated digital campaigns for Fortune 500 clients, consistently exceeding KPIs by an average of 25%.
• Managed budgets totaling over $5M annually, ensuring optimal allocation and delivering campaigns 15% under budget without compromising quality.
• Directed a team of 5 creative specialists, fostering a collaborative environment that improved project delivery efficiency by 20%.
• Spearheaded a social media campaign that generated over 50M impressions and increased brand engagement by 40% for a major consumer electronics brand.

Senior Campaign Coordinator|BBDO Worldwide

New York, NYJun 2019Feb 2022

• Coordinated end-to-end campaign development for 7 national advertising accounts, resulting in a 10% increase in client retention.
• Analyzed campaign performance data to provide actionable insights, leading to a 12% improvement in ad click-through rates (CTR) across key campaigns.
• Collaborated with creative and media teams to launch over 25 campaigns, optimizing workflow and reducing project timelines by 10%.
• Managed vendor relationships and procurement for campaign assets, saving the company an estimated $150K annually.

Campaigns & Projects

Global Brand Refresh Campaign for Tech Giant

Jan 2023Aug 2023

• Orchestrated a comprehensive brand refresh campaign across 15+ international markets, resulting in a 30% uplift in brand perception scores.
• Coordinated with regional teams to localize creative assets and messaging, ensuring cultural relevance and maximizing engagement.
• Managed a $2M creative budget, delivering the campaign 5% under target while maintaining high production quality.

E-commerce Conversion Optimization Initiative

Jun 2022Dec 2022

• Led a creative optimization project for a major e-commerce client, redesigning ad visuals and copy to improve conversion rates by 18%.
• Implemented A/B testing frameworks for all new creative assets, identifying top-performing variants that increased ROAS by 22%.
• Collaborated with UX/UI teams to ensure creative consistency from ad to landing page, reducing bounce rates by 10%.

Education

New York University|Bachelor of Arts in Advertising

New York, NYSep 2015May 2019

• Graduated Magna Cum Laude with a 3.8 GPA
• Awarded Departmental Honors for outstanding thesis on digital advertising trends

Skills

Campaign Management

Integrated MarketingDigital StrategyCreative DirectionBudget ManagementProject ManagementVendor Management

Digital Marketing

SEO/SEMSocial Media MarketingContent MarketingEmail MarketingDisplay AdvertisingMobile Advertising

Analytics & Tools

Google AnalyticsAdobe Creative SuiteMeta Ads ManagerGoogle AdsCRM SoftwareAsana/Jira

Soft Skills

Team LeadershipClient RelationsStrategic PlanningData AnalysisCommunicationProblem-Solving