Summary
Highly accomplished Crisis Communications Manager with over 10 years of progressive experience in reputation management, strategic communications, and media relations. Proven ability to navigate complex crises, mitigate negative publicity, and protect brand integrity for high-profile organizations. Adept at developing and executing robust communication strategies that inform stakeholders, maintain public trust, and support business objectives.
Experience
Senior Crisis Communications ManagerEdelman
- Led crisis response for 15+ high-stakes incidents annually, protecting client reputations and reducing negative media coverage by an average of 35%.
- Developed and implemented proactive reputation management strategies for 8 key clients, resulting in a 20% increase in positive sentiment during critical periods.
Communications ManagerWeber Shandwick
- Managed media relations for 7-10 diverse clients, securing 50+ positive placements monthly in tier-1 publications and increasing brand visibility by 40%.
- Coordinated internal and external communications during 5 major product recalls, effectively mitigating reputational damage and maintaining customer trust.
Senior Account Executive, Public RelationsOgilvy
- Supported crisis communication efforts for 3 major corporate clients, including drafting holding statements and media advisories.
- Achieved 100% media coverage rate for 4 new product launches, contributing to a 15% average increase in initial sales targets.
Campaigns & Projects
Global Product Recall Crisis Management
- Managed communications for a global product recall affecting 5M+ units, preventing a projected 20% stock drop and maintaining customer trust.
Executive Reputation Rebuilding Initiative
- Orchestrated a six-month campaign to restore the reputation of a CEO following a public scandal, resulting in a 50% improvement in public perception scores.
- Secured high-profile interviews and op-ed placements in target media, repositioning the executive as a thought leader in ethical business practices.
- Implemented a proactive social media engagement strategy that increased positive mentions by 70% and diminished negative sentiment by 45%.
Cybersecurity Breach Response Plan Development
- Designed and implemented a robust cybersecurity breach communication plan for a major financial institution, reducing potential reputational damage by 60%.
- Trained 20+ senior executives and spokespersons on crisis protocols and media handling for data breach scenarios.
- Developed templated communication materials, including holding statements, FAQs, and dark site content, enabling rapid response within 2 hours of incident detection.
Education
Boston UniversityMaster of Science in Public Relations
- Graduated with High Honors (GPA: 3.8/4.0)
- Thesis: 'Digital Crisis Response Strategies for Global Brands'
University of Southern CaliforniaBachelor of Arts in Communications
- Dean's List all semesters (GPA: 3.7/4.0)
- Awarded 'Outstanding Senior in Public Relations'
Skills
Crisis Management & PR
Crisis Communication StrategyReputation ManagementMedia RelationsIssues ManagementStakeholder CommunicationCrisis Preparedness & Training
Digital & Social Media
Social Media Crisis ResponseOnline Reputation MonitoringDigital Content StrategySEO for PRInfluencer Engagement
Communication & Strategy
Strategic Communications PlanningExecutive CounselMessage DevelopmentInternal CommunicationsPublic SpeakingSpeechwriting
Tools & Platforms
CisionMeltwaterFactivaLexisNexisGoogle AnalyticsAdobe Creative Suite