Summary

Experience

Senior Crisis Communications Manager|Edelman

New York, NYSep 2020Present

• Led crisis response for 15+ high-stakes incidents annually, protecting client reputations and reducing negative media coverage by an average of 35%.
• Developed and implemented proactive reputation management strategies for 8 key clients, resulting in a 20% increase in positive sentiment during critical periods.

Communications Manager|Weber Shandwick

New York, NYMar 2017Aug 2020

• Managed media relations for 7-10 diverse clients, securing 50+ positive placements monthly in tier-1 publications and increasing brand visibility by 40%.
• Coordinated internal and external communications during 5 major product recalls, effectively mitigating reputational damage and maintaining customer trust.

Senior Account Executive, Public Relations|Ogilvy

New York, NYJun 2014Mar 2017

• Supported crisis communication efforts for 3 major corporate clients, including drafting holding statements and media advisories.
• Achieved 100% media coverage rate for 4 new product launches, contributing to a 15% average increase in initial sales targets.

Campaigns & Projects

Global Product Recall Crisis Management

Oct 2021Jan 2022

• Managed communications for a global product recall affecting 5M+ units, preventing a projected 20% stock drop and maintaining customer trust.

Executive Reputation Rebuilding Initiative

Mar 2020Aug 2020

• Orchestrated a six-month campaign to restore the reputation of a CEO following a public scandal, resulting in a 50% improvement in public perception scores.
• Secured high-profile interviews and op-ed placements in target media, repositioning the executive as a thought leader in ethical business practices.
• Implemented a proactive social media engagement strategy that increased positive mentions by 70% and diminished negative sentiment by 45%.

Cybersecurity Breach Response Plan Development

Jul 2019Dec 2019

• Designed and implemented a robust cybersecurity breach communication plan for a major financial institution, reducing potential reputational damage by 60%.
• Trained 20+ senior executives and spokespersons on crisis protocols and media handling for data breach scenarios.
• Developed templated communication materials, including holding statements, FAQs, and dark site content, enabling rapid response within 2 hours of incident detection.

Education

Boston University|Master of Science in Public Relations

Boston, MASep 2012May 2014

• Graduated with High Honors (GPA: 3.8/4.0)
• Thesis: 'Digital Crisis Response Strategies for Global Brands'

University of Southern California|Bachelor of Arts in Communications

Los Angeles, CASep 2008May 2012

• Dean's List all semesters (GPA: 3.7/4.0)
• Awarded 'Outstanding Senior in Public Relations'

Skills

Crisis Management & PR

Crisis Communication StrategyReputation ManagementMedia RelationsIssues ManagementStakeholder CommunicationCrisis Preparedness & Training

Digital & Social Media

Social Media Crisis ResponseOnline Reputation MonitoringDigital Content StrategySEO for PRInfluencer Engagement

Communication & Strategy

Strategic Communications PlanningExecutive CounselMessage DevelopmentInternal CommunicationsPublic SpeakingSpeechwriting

Tools & Platforms

CisionMeltwaterFactivaLexisNexisGoogle AnalyticsAdobe Creative Suite