Leila Nazari | Senior CRM Developer at Tech Solutions Inc.

Summary

Senior CRM DeveloperTech Solutions Inc.

San Francisco, CAAug 2021Present

Led the development and deployment of a new Salesforce Sales Cloud implementation for a key client, improving sales team efficiency by 25% and reducing data entry errors by 15%.
Designed and implemented complex Apex triggers, Visualforce pages, and Lightning Web Components, optimizing critical business processes and reducing manual effort by over 20 hours/week.
Integrated Salesforce with external ERP and marketing automation systems using REST APIs and Platform Events, enhancing data flow and supporting a 10% increase in lead conversion rates.
Mentored junior developers on best practices for Salesforce development and code reviews, resulting in a 10% improvement in code quality and faster project delivery.
Managed release cycles and deployment strategies for multiple Salesforce instances, ensuring zero downtime and seamless feature rollouts.

CRM DeveloperInnovate Systems

San Jose, CAJun 2018Jul 2021

Developed and customized Microsoft Dynamics 365 CRM solutions using C#, JavaScript, and .NET, leading to a 10% reduction in customer service response times.
Implemented custom plugins, workflows, and UI modifications in Dynamics 365, automating 3 key internal processes and saving approximately 50 person-hours per month.
Migrated legacy CRM data for 5+ clients to Dynamics 365, ensuring data integrity and minimizing business disruption.
Collaborated with business analysts to gather requirements and translate them into technical specifications, successfully completing 15+ feature enhancements on schedule.

Developed a custom Salesforce Lightning Web Component application to streamline lead qualification and assignment process.
Integrated with external data enrichment services via Apex callouts, reducing manual data entry for sales reps by 40%.
Implemented real-time dashboards for lead performance tracking, improving visibility and enabling data-driven decisions.

Engineered a C# console application utilizing Dynamics 365 SDK for efficient bulk data migration from various sources.
Included robust error logging and retry mechanisms, ensuring data integrity and reducing migration failure rates by 25%.
Automated the mapping and transformation of complex legacy data structures to Dynamics 365 entities, saving over 80 hours per migration project.

University of California, BerkeleyBachelor of Science in Computer Science

Berkeley, CAAug 2014May 2018

Graduated Cum Laude with a GPA of 3.8/4.0.
Awarded Dean's List for 6 consecutive semesters for academic excellence.
Completed Capstone Project: Developed an AI-powered sentiment analysis tool for customer feedback, achieving 92% accuracy.

CRM Platforms

Salesforce Sales/Service CloudMicrosoft Dynamics 365 (CE)PardotMarketing CloudField Service Lightning

Programming Languages

ApexC#JavaScriptSQLHTML/CSS.NET

Development & Tools

Visual Studio CodeSalesforce DXAzure DevOpsGitJiraSOQL/SOSL

Cloud & Integration

AWSAzureREST/SOAP APIsSSISPostmanPlatform Events

Methodologies

Agile/ScrumSDLCUnit TestingDeployment ManagementTechnical Documentation