Summary
Results-driven Customer Lifecycle Manager with 6 years of experience driving customer engagement, retention, and growth for SaaS and e-commerce platforms. Proven expertise in developing and executing data-backed CRM strategies, optimizing customer journeys, and leveraging marketing automation platforms to enhance customer lifetime value. Adept at cross-functional collaboration and translating complex data into actionable insights to achieve significant business outcomes.
Experience
Aug 2021Present
Senior Customer Lifecycle ManagerBraze
New York, NYMar 2019Jul 2021
Customer Lifecycle SpecialistFreshBooks
Austin, TXJun 2017Feb 2019
Marketing Coordinator, Customer EngagementDigitalOcean
New York, NYCampaigns & Projects
Jan 2022Jun 2022
Customer Onboarding Redesign Initiative
Oct 2020Mar 2021
Win-back Campaign Automation & Optimization
Mar 2023Present
Personalized Content Recommendation Engine
Education
Sep 2013May 2017
New York UniversityBachelor of Science in Marketing
New York, NYSkills
BrazeSalesforce Marketing CloudHubSpotIterableCustomer.ioGoogle AnalyticsAmplitudeTableauSQLA/B TestingCustomer SegmentationJourney Mapping
