Summary

Experience

Digital Campaign Manager|AdVantage Marketing Group

Los Angeles, CAAug 2021Present

• Managed a portfolio of 8-10 key client accounts, increasing average client ROI by 25% through continuous campaign optimization and data-driven strategy
• Spearheaded the launch of 15+ new digital campaigns across Google Ads, Meta Ads, and LinkedIn Ads, achieving a 30% average reduction in CPA

Senior Digital Marketing Specialist|PixelPulse Agency

Santa Monica, CAJun 2019Jul 2021

• Executed digital advertising campaigns for 5 diverse clients, generating an average of 1500 leads per month and increasing client revenue by 18% year-over-year
• Optimized paid search (SEM) campaigns, resulting in a 20% increase in click-through rates (CTR) and a 10% decrease in cost-per-click (CPC)

Marketing Coordinator|BrandForge Solutions

Los Angeles, CAJun 2018May 2019

• Assisted in the setup and monitoring of digital marketing campaigns across various platforms, ensuring accurate tracking and reporting
• Managed social media content scheduling and community engagement for 3 corporate accounts, boosting follower growth by 10% quarterly
• Conducted market research and competitive analysis to support strategic campaign development for senior managers

Campaigns & Projects

Client Retention & Upsell Program

Mar 2022Sep 2023

• Developed and launched an automated email and retargeting campaign series targeting existing clients, improving upsell conversion rates by 18%
• Reduced client churn by 12% through proactive engagement and personalized content delivery based on past service usage
• Collaborated with sales team to integrate digital touchpoints, resulting in a 10% increase in annual contract renewals

E-commerce Launch Campaign for Luxury Brand

Jan 2021Jul 2021

• Orchestrated a full-funnel digital launch strategy across paid social, display, and search, generating over $250K in revenue within the first 6 months
• Achieved a 4.5x ROAS by optimizing ad creatives and targeting high-intent audiences through precise demographic and interest segmentation
• Managed a $100K budget, delivering campaigns 5% under budget while exceeding all sales targets

Lead Generation for SaaS Startup

Oct 2019Dec 2020

• Designed and implemented a multi-channel lead generation campaign (Google Search, LinkedIn Ads, Content Syndication) for a B2B SaaS client, generating 3,000+ qualified leads
• Reduced Cost Per Lead (CPL) by 25% through continuous keyword optimization and audience refinement, saving the client approximately $15K monthly
• Produced comprehensive weekly reports detailing campaign performance, informing strategic adjustments and contributing to a 15% increase in MQL-to-SQL conversion rate

Education

University of Southern California (USC)|Bachelor of Science in Marketing

Los Angeles, CASep 2014May 2018

• Graduated Magna Cum Laude with a GPA of 3.8/4.0
• Awarded Dean's List for 6 consecutive semesters
• Co-founded and served as Marketing Director for the USC Student Marketing Association, growing membership by 150% in two years

Skills

Digital Advertising

Google AdsMeta Ads (Facebook/Instagram)LinkedIn AdsProgrammatic AdvertisingNative AdvertisingA/B Testing

Analytics & Reporting

Google Analytics 4Looker Studio (Google Data Studio)SEMrushMozHubSpot CRMMicrosoft Excel

Strategy & Optimization

Performance MarketingSEO/SEM StrategyConversion Rate Optimization (CRO)Content MarketingEmail MarketingAudience Segmentation

Tools & Platforms

AsanaSlackMailchimpWordPressSalesforce Marketing CloudCanva