Summary
Highly accomplished and results-driven Digital Campaign Manager with 6 years of experience specializing in developing and executing comprehensive multi-channel digital strategies. Proven ability to drive significant ROI, enhance brand visibility, and optimize performance across paid social, search, and display campaigns. Adept at leveraging data analytics to inform strategic decisions, optimize campaign effectiveness, and lead cross-functional teams to exceed marketing objectives.
Experience
Digital Campaign ManagerAdVantage Marketing Group
- Managed a portfolio of 8-10 key client accounts, increasing average client ROI by 25% through continuous campaign optimization and data-driven strategy
- Spearheaded the launch of 15+ new digital campaigns across Google Ads, Meta Ads, and LinkedIn Ads, achieving a 30% average reduction in CPA
Senior Digital Marketing SpecialistPixelPulse Agency
- Executed digital advertising campaigns for 5 diverse clients, generating an average of 1500 leads per month and increasing client revenue by 18% year-over-year
- Optimized paid search (SEM) campaigns, resulting in a 20% increase in click-through rates (CTR) and a 10% decrease in cost-per-click (CPC)
Marketing CoordinatorBrandForge Solutions
- Assisted in the setup and monitoring of digital marketing campaigns across various platforms, ensuring accurate tracking and reporting
- Managed social media content scheduling and community engagement for 3 corporate accounts, boosting follower growth by 10% quarterly
- Conducted market research and competitive analysis to support strategic campaign development for senior managers
Campaigns & Projects
Client Retention & Upsell Program
- Developed and launched an automated email and retargeting campaign series targeting existing clients, improving upsell conversion rates by 18%
- Reduced client churn by 12% through proactive engagement and personalized content delivery based on past service usage
- Collaborated with sales team to integrate digital touchpoints, resulting in a 10% increase in annual contract renewals
E-commerce Launch Campaign for Luxury Brand
- Orchestrated a full-funnel digital launch strategy across paid social, display, and search, generating over $250K in revenue within the first 6 months
- Achieved a 4.5x ROAS by optimizing ad creatives and targeting high-intent audiences through precise demographic and interest segmentation
- Managed a $100K budget, delivering campaigns 5% under budget while exceeding all sales targets
Lead Generation for SaaS Startup
- Designed and implemented a multi-channel lead generation campaign (Google Search, LinkedIn Ads, Content Syndication) for a B2B SaaS client, generating 3,000+ qualified leads
- Reduced Cost Per Lead (CPL) by 25% through continuous keyword optimization and audience refinement, saving the client approximately $15K monthly
- Produced comprehensive weekly reports detailing campaign performance, informing strategic adjustments and contributing to a 15% increase in MQL-to-SQL conversion rate
Education
University of Southern California (USC)Bachelor of Science in Marketing
- Graduated Magna Cum Laude with a GPA of 3.8/4.0
- Awarded Dean's List for 6 consecutive semesters
- Co-founded and served as Marketing Director for the USC Student Marketing Association, growing membership by 150% in two years
Skills
Digital Advertising
Google AdsMeta Ads (Facebook/Instagram)LinkedIn AdsProgrammatic AdvertisingNative AdvertisingA/B Testing
Analytics & Reporting
Google Analytics 4Looker Studio (Google Data Studio)SEMrushMozHubSpot CRMMicrosoft Excel
Strategy & Optimization
Performance MarketingSEO/SEM StrategyConversion Rate Optimization (CRO)Content MarketingEmail MarketingAudience Segmentation
Tools & Platforms
AsanaSlackMailchimpWordPressSalesforce Marketing CloudCanva