Summary

Experience

Lead Digital Content Strategist|Maven Digital Agency

New York, NYSep 2020Present

• Developed and executed comprehensive content strategies for 5+ major clients, increasing organic traffic by an average of 45% and conversion rates by 18% within 12 months.
• Managed and mentored a team of 3 content creators and 2 SEO specialists, fostering a 20% increase in content production efficiency and quality.

Senior Content Marketing Manager|TechSolutions Inc.

New York, NYMar 2016Aug 2020

• Led content marketing efforts that generated a 70% growth in blog subscribers and a 25% increase in content-driven lead generation over a 3-year period.
• Optimized website content for SEO, achieving top 3 rankings for 15+ high-value keywords and a 50% increase in organic search impressions.

Content Specialist|DigitalSphere Marketing

New York, NYJun 2013Mar 2016

• Authored and edited 300+ articles, blog posts, and website pages, consistently meeting tight deadlines and client specifications.
• Conducted keyword research and competitor analysis to inform content creation, resulting in a 30% improvement in content visibility for several clients.

Campaigns & Projects

Enterprise Content Hub Redesign

Jan 2021Aug 2021

• Led the content strategy and migration for a major enterprise client's content hub redesign, consolidating 5+ disparate websites into a single, cohesive platform.

AI-Powered Content Personalization Initiative

Mar 2023Present

• Designed and implemented a pilot program utilizing AI tools for personalized content recommendations, increasing user engagement by 22% for target segments.
• Collaborated with data scientists to define content tagging and audience segmentation rules for AI-driven delivery, enhancing relevance for over 100,000 users.
• Established key performance indicators and reporting dashboards to monitor the effectiveness of personalized content strategies.

Global SEO Content Audit & Optimization

Jun 2019Feb 2020

• Conducted a comprehensive SEO content audit across 10 international websites, identifying critical gaps and optimization opportunities.
• Developed and executed an optimization plan that resulted in a 35% increase in global organic search visibility and a 10% rise in international lead generation.
• Trained regional content teams on new SEO best practices and content guidelines, ensuring consistent implementation across all markets.

Education

New York University|M.S. in Integrated Marketing

New York, NYSep 2011May 2013

• Graduated with a 3.9 GPA, specializing in Digital Marketing and Analytics.
• Awarded Dean's Scholarship for academic excellence and leadership potential.
• Thesis: 'The Impact of AI on Personalized Content Delivery in E-commerce.'

University of Florida|B.A. in Communications

Gainesville, FLAug 2006May 2010

• Cum Laude graduate, recognized for outstanding academic achievement.
• Member of the National Communication Association and Alpha Phi Omega.
• Managed content for the student newspaper website, increasing unique visitors by 20%.

Skills

Content Strategy & Development

Content MarketingSEO StrategyContent AuditContent GovernanceEditorial PlanningPersona Development

Digital Marketing & Analytics

Google Analytics 4Google Search ConsoleSEMrushAhrefsMarketing AutomationConversion Rate Optimization (CRO)

Tools & Platforms

WordPressDrupalAdobe Experience Manager (AEM)Salesforce Marketing CloudAsanaJiraSlack

Writing & Editing

CopywritingTechnical WritingProofreadingStorytellingBrand Voice DevelopmentAP Style

Leadership & Project Management

Team LeadershipCross-functional CollaborationProject ManagementStakeholder ManagementBudget ManagementAgile Methodologies