Summary
Highly analytical and results-driven Email Marketing Specialist with 6 years of experience developing and executing high-impact email campaigns. Proven track record in leveraging automation, advanced segmentation, and A/B testing to significantly boost engagement, conversions, and ROI. Adept at transforming data insights into actionable strategies that drive customer lifecycle management and achieve business objectives. Skilled in optimizing campaigns across various platforms and collaborating with cross-functional teams.
Experience
Senior Email Marketing SpecialistInnovate Marketing Group
- Led the strategy and execution of all email marketing campaigns, increasing average open rates by 18% and click-through rates by 12% across key segments.
- Designed and implemented complex automation workflows (welcome series, abandoned cart, re-engagement), resulting in a 25% increase in customer lifetime value (CLTV) for automated sequences.
- Managed A/B testing initiatives on subject lines, CTAs, and content, optimizing conversion rates by an average of 15% quarter-over-quarter.
Email Marketing SpecialistGrowthGenius Agency
- Developed and deployed over 200 email campaigns annually for 10+ diverse clients, achieving an average 20% growth in client email-attributed revenue.
- Implemented a new email testing process that reduced QA errors by 40% and improved campaign deployment efficiency by 25%.
- Grew client email lists by an average of 15% year-over-year through optimized opt-in forms and lead magnet promotions.
- Analyzed campaign performance using Google Analytics and ESP reporting, providing actionable insights that boosted average ROI by 10% for repeat clients.
Campaigns & Projects
Customer Win-Back Automation Series
- Designed and launched a 3-stage automated win-back series targeting inactive subscribers, recovering 8% of previously churned users.
- Increased re-engagement rates by 22% and generated $50K+ in attributed revenue within the first quarter.
- Utilized dynamic content and personalized offers based on past purchase history to maximize relevance.
Email Template Modernization Project
- Led the redesign and migration of 15+ core email templates to a mobile-responsive, modular framework, reducing email production time by 30%.
- Improved mobile open rates by 10% and overall CTR by 7% due to enhanced user experience and clarity.
- Ensured brand consistency and accessibility standards across all new templates.
Subscription Opt-in Form A/B Testing
- Conducted multivariate testing on various website opt-in forms (pop-ups, banners, embedded forms), experimenting with copy, design, and placement.
- Optimized the highest-performing form, resulting in a 20% increase in monthly new email subscribers.
- Reduced opt-out rate on subscription confirmation by 5% through clearer messaging.
Education
University of California, BerkeleyMaster of Science in Marketing Analytics
- Graduated with a GPA of 3.9/4.0
- Thesis: "Predictive Modeling for Email Churn Reduction"
- Coursework included advanced statistics, data visualization, and consumer behavior analytics
University of WashingtonBachelor of Arts in Communications
- Dean's List all semesters
- Completed a capstone project on digital media strategy
- Developed strong foundational knowledge in marketing principles and public relations
Skills
Email Platforms
Salesforce Marketing Cloud (SFMC)BrazeIterableMailchimpConstant ContactKlaviyo
Marketing Automation
Journey BuilderAudience SegmentationPersonalizationLead NurturingLifecycle ManagementTriggered Campaigns
Analytics & Reporting
Google AnalyticsLookerTableauA/B TestingConversion Rate Optimization (CRO)Deliverability Monitoring
Technical Skills
HTMLCSSSQL (basic)JSONAMPscript (basic)API Integrations
Core Competencies
Campaign StrategyContent OptimizationCopywritingProject ManagementStakeholder CommunicationGDPR & CAN-SPAM Compliance