Summary
Experience
Senior Email Marketing SpecialistInnovate Marketing Group
- Led the strategy and execution of all email marketing campaigns, increasing average open rates by 18% and click-through rates by 12% across key segments.
- Designed and implemented complex automation workflows (welcome series, abandoned cart, re-engagement), resulting in a 25% increase in customer lifetime value (CLTV) for automated sequences.
- Managed A/B testing initiatives on subject lines, CTAs, and content, optimizing conversion rates by an average of 15% quarter-over-quarter.
Email Marketing SpecialistGrowthGenius Agency
- Developed and deployed over 200 email campaigns annually for 10+ diverse clients, achieving an average 20% growth in client email-attributed revenue.
- Implemented a new email testing process that reduced QA errors by 40% and improved campaign deployment efficiency by 25%.
- Grew client email lists by an average of 15% year-over-year through optimized opt-in forms and lead magnet promotions.
- Analyzed campaign performance using Google Analytics and ESP reporting, providing actionable insights that boosted average ROI by 10% for repeat clients.
Campaigns & Projects
Customer Win-Back Automation Series
- Designed and launched a 3-stage automated win-back series targeting inactive subscribers, recovering 8% of previously churned users.
- Increased re-engagement rates by 22% and generated $50K+ in attributed revenue within the first quarter.
- Utilized dynamic content and personalized offers based on past purchase history to maximize relevance.
Email Template Modernization Project
- Led the redesign and migration of 15+ core email templates to a mobile-responsive, modular framework, reducing email production time by 30%.
- Improved mobile open rates by 10% and overall CTR by 7% due to enhanced user experience and clarity.
- Ensured brand consistency and accessibility standards across all new templates.
Subscription Opt-in Form A/B Testing
- Conducted multivariate testing on various website opt-in forms (pop-ups, banners, embedded forms), experimenting with copy, design, and placement.
- Optimized the highest-performing form, resulting in a 20% increase in monthly new email subscribers.
- Reduced opt-out rate on subscription confirmation by 5% through clearer messaging.
Education
University of California, BerkeleyMaster of Science in Marketing Analytics
- Graduated with a GPA of 3.9/4.0
- Thesis: "Predictive Modeling for Email Churn Reduction"
- Coursework included advanced statistics, data visualization, and consumer behavior analytics
University of WashingtonBachelor of Arts in Communications
- Dean's List all semesters
- Completed a capstone project on digital media strategy
- Developed strong foundational knowledge in marketing principles and public relations
Skills
Email Platforms
Salesforce Marketing Cloud (SFMC)BrazeIterableMailchimpConstant ContactKlaviyo
Marketing Automation
Journey BuilderAudience SegmentationPersonalizationLead NurturingLifecycle ManagementTriggered Campaigns
Analytics & Reporting
Google AnalyticsLookerTableauA/B TestingConversion Rate Optimization (CRO)Deliverability Monitoring
Technical Skills
HTMLCSSSQL (basic)JSONAMPscript (basic)API Integrations
Core Competencies
Campaign StrategyContent OptimizationCopywritingProject ManagementStakeholder CommunicationGDPR & CAN-SPAM Compliance