Summary
Experience
Graphic Design InternLionsgate Entertainment
- Developed over 50 unique digital assets for social media campaigns across Instagram, Twitter, and Facebook, contributing to a 15% increase in engagement rates for new film releases.
- Assisted in the creation of high-impact marketing presentations and pitch decks for executive meetings, streamlining production time by 10% through template optimization.
- Collaborated with the marketing team to design promotional materials for 3 major film premieres, reaching an estimated audience of over 500,000 across digital channels.
- Contributed to the refinement of brand guidelines for upcoming series, ensuring visual consistency across all creative outputs and reducing review cycles by 2 days.
- Researched and compiled visual trend reports, providing actionable insights that influenced the aesthetic direction of 2 Q4 marketing campaigns.
Junior Graphic Designer (Volunteer)Art of Elysium
- Designed and produced a suite of marketing materials, including flyers, brochures, and digital banners, for 4 major fundraising events, contributing to a 20% increase in attendee registrations.
- Created compelling event collateral that effectively communicated the non-profit's mission, leading to a 10% uplift in donor inquiries post-event.
- Managed and organized a library of over 200 digital assets, improving accessibility and reducing retrieval time for the marketing team by 25%.
- Developed custom illustrations for annual impact reports, enhancing visual appeal and clarity for key stakeholders and reaching over 10,000 potential supporters.
- Provided creative support for website content updates, ensuring visual brand consistency and optimizing images for improved load times across the site.
Portfolio & Projects
EcoVision Branding Campaign (Capstone)
- Developed a comprehensive brand identity system for a hypothetical sustainable tech startup, including logo, style guide, stationery, and website mockups.
- Presented the campaign to a panel of design industry professionals, receiving praise for innovative concept development and strong visual execution.
- Created marketing collateral that, in simulated scenarios, increased hypothetical brand recognition by 25% and conveyed core values effectively.
Local Cafe Menu Redesign
- Led the complete redesign of menus, loyalty cards, and promotional flyers for 'The Daily Grind' cafe, enhancing visual appeal and readability.
- Implemented a new visual hierarchy and color palette which contributed to a reported 15% increase in sales of featured special items.
- Streamlined the design process for future updates, reducing average production time for new seasonal menus by 20%.
Podcast Series Visual Identity
- Designed a cohesive visual identity, including podcast cover art, social media graphics, and episode thumbnails, for 'Creative Minds' podcast series.
- Increased episode listenership by 10% within the first month post-launch, attributed to compelling and consistent visual branding.
- Developed an adaptable template system for future episode graphics, enabling efficient content promotion and maintaining brand consistency.
Education
Otis College of Art and DesignBachelor of Fine Arts in Graphic Design
- Graduated Magna Cum Laude with a GPA of 3.8/4.0, consistently earning Dean's List honors.
- Awarded 'Best Capstone Project' for innovative branding campaign for a sustainable technology startup.
- Led weekly workshops for the Student Design Club, improving peer proficiency in Adobe Illustrator by 20%.
Skills
Design Software
Adobe PhotoshopAdobe IllustratorAdobe InDesignFigmaAdobe After EffectsAdobe Premiere Pro
Graphic Design
TypographyBranding & IdentityLayout DesignPrint DesignDigital IllustrationLogo Design
Web & Digital
UI/UX PrinciplesWireframingResponsive DesignSocial Media GraphicsEmail Marketing DesignDigital Asset Management
Visual Communication
Concept DevelopmentStoryboardingColor TheoryPhotographyPhoto ManipulationPresentation Design
Soft Skills
Creative Problem-SolvingTime ManagementCollaborationAttention to DetailClient Communication