Omar Abdallah | Social Media Coordinator at Digital Spark Marketing

Summary

Social Media CoordinatorDigital Spark Marketing

Los Angeles, CAJan 2023Present

Managed social media content calendars and publishing schedules for 3-5 client accounts, increasing average post engagement by 25% across Instagram and Facebook.
Developed and executed targeted content campaigns that grew client follower counts by an average of 1,500 new followers per month.

Social Media AssistantNexus Creative Group

Los Angeles, CAJun 2022Dec 2022

Assisted in the creation and scheduling of daily content for 7+ social media channels, contributing to a 10% increase in brand impressions.
Conducted competitive analysis and keyword research to optimize content for SEO and discover trending topics, boosting post visibility by 12%.

Personal Branding Audit & Strategy

Sep 2023Nov 2023

Conducted a comprehensive audit of personal social media presence, identifying key areas for brand alignment and professional development.
Developed a 3-month content strategy focused on thought leadership in digital marketing, resulting in a 30% increase in LinkedIn profile views.
Utilized Canva and CapCut to create engaging visual content, enhancing the overall aesthetic and consistency of personal brand messaging.

Local Business Social Media Boost

Jul 2022Sep 2022

Volunteered to optimize the social media presence for a local coffee shop, creating new profiles on Instagram and Facebook.
Implemented a user-generated content campaign, collecting over 20 customer testimonials and photos which increased online engagement by 40%.
Advised on a simple content calendar focusing on daily specials and community events, contributing to a 15% rise in foot traffic during the campaign period.

University of Southern CaliforniaBachelor of Arts in Communication

Los Angeles, CAAug 2018May 2022

Graduated Magna Cum Laude with a GPA of 3.8/4.0.
Awarded the Dean's List for four consecutive semesters for academic excellence.
Completed a capstone project on "The Impact of Short-Form Video Content on Brand Engagement".

Social Media Platforms

InstagramFacebookTikTokX (Twitter)LinkedInYouTubePinterest

Content Creation & Tools

CanvaAdobe PhotoshopCapCutCopywritingVideo EditingContent Calendars

Analytics & Strategy

Sprout SocialHootsuiteGoogle AnalyticsSocial Media StrategySEOCampaign Optimization

Marketing & Communication

Community ManagementInfluencer MarketingBrand EngagementPublic RelationsEmail Marketing