Brandon Jackson | Editor-in-Chief at Vibrant Living Magazine (Dotdash Meredith)

Summary

Editor-in-ChiefVibrant Living Magazine (Dotdash Meredith)

New York, NYMar 2021Present

Orchestrated content strategy across print and digital platforms, growing monthly unique visitors by 45% (to 5M+) and print circulation by 15% (to 300K) within two years.
Managed a team of 15 editors and writers, overseeing all editorial operations from ideation to publication, resulting in a 20% increase in content output efficiency.
Secured 5 major advertising partnerships, contributing to a 25% increase in annual digital revenue.
Led redesign of magazine's website and social media strategy, boosting social engagement by 60% across platforms.

Managing EditorUrban Explorer Monthly (Hearst Magazines)

New York, NYJun 2017Feb 2021

Directed editorial calendar and content pipeline for print and digital editions, overseeing 8-10 major features monthly and achieving 98% on-time delivery.
Implemented SEO-driven content strategies that increased organic search traffic by 35% and boosted article rankings for key terms.
Mentored and developed a team of 10 associate editors and staff writers, improving overall content quality and reducing copy errors by 15%.
Managed an annual editorial budget of $1.5M, optimizing expenditures and ensuring cost-effective content production.

Senior EditorCulture Beat Magazine (Conde Nast)

New York, NYAug 2014May 2017

Edited and fact-checked 50+ articles monthly, maintaining high editorial standards and contributing to a 10% year-over-year growth in subscriber retention.
Pitched and developed compelling feature stories that resonated with the target audience, resulting in 2 national journalism awards.
Collaborated with design and photography teams to ensure visually appealing and engaging layouts, improving reader dwell time by an average of 20 seconds.

"Future of Travel" Digital Series Launch

Sep 2022Jan 2023

Led the conception and launch of a 12-part digital series on sustainable travel trends, attracting over 1.5 million unique views and 50,000 social shares.
Managed a cross-functional team of writers, videographers, and web designers, delivering all content ahead of schedule and under budget.
Secured a sponsored content deal with a major travel brand, generating $150,000 in direct revenue for the publication.

Annual "Innovators Under 30" Special Issue

Mar 2019Aug 2019

Conceptualized and edited a highly successful annual print and digital special issue, increasing newsstand sales by 20% compared to the previous year.
Coordinated interviews with 30 leading young professionals across various industries, enhancing the magazine's reputation for thought leadership.
Oversaw content production from pitch to print, ensuring a compelling narrative and stunning visual presentation.

Columbia UniversityMaster of Science in Journalism

New York, NYSep 2012May 2013

New York UniversityBachelor of Arts in English Literature

New York, NYSep 2005May 2009

Editorial & Content Strategy

CopyeditingProofreadingFact-CheckingStory DevelopmentBrand VoiceSEOContent Calendar ManagementEditorial DirectionJournalism Ethics

Digital Publishing

CMS (WordPress, Adobe Experience Manager)Google AnalyticsSocial Media StrategyNewsletter DevelopmentWeb Content OptimizationA/B Testing

Project Management

Team LeadershipBudget ManagementVendor RelationsCross-functional CollaborationWorkflow OptimizationDeadline Management

Software & Tools

Adobe InDesignAdobe PhotoshopMicrosoft Office SuiteSlackAsanaSEMrush