Summary
Enthusiastic and results-driven Marketing Assistant with 2 years of experience in developing and executing comprehensive digital marketing strategies. Proficient in SEO, SEM, social media management, and email campaign optimization, consistently driving increased brand awareness and engagement. Adept at leveraging data analytics to inform strategic decisions and improve campaign performance across various platforms.
Experience
Marketing AssistantBrightWave Media
- Managed social media content calendar and scheduling across 4 client accounts, increasing engagement rates by an average of 18% over 12 months.
- Assisted in the execution of 10+ email marketing campaigns, resulting in a 25% average open rate and 3% click-through rate.
- Conducted market research and competitive analysis for new client pitches, contributing to securing 2 major accounts valued at over $150K annually.
- Optimized website content for SEO, leading to a 15% improvement in organic search rankings for key target keywords for a B2B client.
- Generated monthly performance reports using Google Analytics and HubSpot, providing actionable insights that improved campaign ROI by 10%.
Marketing InternInnovate Digital Solutions
- Supported the planning and coordination of 3 major virtual events, attracting over 500 attendees and generating 75 qualified leads.
- Created and curated engaging content for company blog and social media channels, leading to a 10% growth in follower count on Instagram.
- Assisted in A/B testing ad copy for Google Ads campaigns, improving click-through rates by 7% and reducing cost-per-click by 5%.
- Compiled weekly performance metrics and assisted in developing presentations for client review meetings.
Campaigns & Projects
Digital Campaign for Local Non-Profit
- Developed and executed a pro-bono digital campaign for 'Hope for Homeless LA', increasing online donations by 20% over three months.
- Managed social media content and ad spend, resulting in a 30% increase in volunteer sign-ups for community events.
Market Entry Strategy for Eco-Friendly Product
- Conducted comprehensive market research for a new sustainable packaging solution, identifying key target demographics and pricing strategies.
- Presented a detailed go-to-market strategy to a panel of industry experts, receiving positive feedback on proposed ROI projections.
Education
University of Southern CaliforniaBachelor of Science in Marketing
- Graduated Magna Cum Laude with a GPA of 3.8/4.0.
- Awarded Dean's List honors for 6 consecutive semesters for academic excellence.
- Completed capstone project developing a full marketing plan for a local startup, achieving 1st place in class competition.
Skills
Digital Marketing
SEO/SEMSocial Media ManagementEmail MarketingContent MarketingPaid AdvertisingGoogle Ads
Marketing Strategy
Market ResearchCompetitive AnalysisCampaign ManagementBrand DevelopmentCustomer SegmentationA/B Testing
Tools & Analytics
Google AnalyticsHubSpotMailchimpSalesforce CRMSEMrushMicrosoft Office Suite
Content & Communication
CopywritingEditingPublic RelationsPresentation SkillsCross-functional CollaborationAdobe Creative Suite (Basic)