Summary

Experience

Marketing Assistant|BrightWave Media

Los Angeles, CAJun 2022Present

• Managed social media content calendar and scheduling across 4 client accounts, increasing engagement rates by an average of 18% over 12 months.
• Assisted in the execution of 10+ email marketing campaigns, resulting in a 25% average open rate and 3% click-through rate.
• Conducted market research and competitive analysis for new client pitches, contributing to securing 2 major accounts valued at over $150K annually.
• Optimized website content for SEO, leading to a 15% improvement in organic search rankings for key target keywords for a B2B client.
• Generated monthly performance reports using Google Analytics and HubSpot, providing actionable insights that improved campaign ROI by 10%.

Marketing Intern|Innovate Digital Solutions

Los Angeles, CAJun 2021May 2022

• Supported the planning and coordination of 3 major virtual events, attracting over 500 attendees and generating 75 qualified leads.
• Created and curated engaging content for company blog and social media channels, leading to a 10% growth in follower count on Instagram.
• Assisted in A/B testing ad copy for Google Ads campaigns, improving click-through rates by 7% and reducing cost-per-click by 5%.
• Compiled weekly performance metrics and assisted in developing presentations for client review meetings.

Campaigns & Projects

Digital Campaign for Local Non-Profit

Oct 2021Jan 2022

• Developed and executed a pro-bono digital campaign for 'Hope for Homeless LA', increasing online donations by 20% over three months.
• Managed social media content and ad spend, resulting in a 30% increase in volunteer sign-ups for community events.

Market Entry Strategy for Eco-Friendly Product

Mar 2021May 2021

• Conducted comprehensive market research for a new sustainable packaging solution, identifying key target demographics and pricing strategies.
• Presented a detailed go-to-market strategy to a panel of industry experts, receiving positive feedback on proposed ROI projections.

Education

University of Southern California|Bachelor of Science in Marketing

Los Angeles, CAAug 2018May 2022

• Graduated Magna Cum Laude with a GPA of 3.8/4.0.
• Awarded Dean's List honors for 6 consecutive semesters for academic excellence.
• Completed capstone project developing a full marketing plan for a local startup, achieving 1st place in class competition.

Skills

Digital Marketing

SEO/SEMSocial Media ManagementEmail MarketingContent MarketingPaid AdvertisingGoogle Ads

Marketing Strategy

Market ResearchCompetitive AnalysisCampaign ManagementBrand DevelopmentCustomer SegmentationA/B Testing

Tools & Analytics

Google AnalyticsHubSpotMailchimpSalesforce CRMSEMrushMicrosoft Office Suite

Content & Communication

CopywritingEditingPublic RelationsPresentation SkillsCross-functional CollaborationAdobe Creative Suite (Basic)