Summary
Results-driven Marketing Coordinator with 2 years of experience in dynamic marketing and advertising environments. Proven ability to execute multi-channel campaigns, enhance brand visibility, and manage successful events from conception to completion. Adept at leveraging digital tools and creative strategies to drive engagement, optimize content performance, and support overall marketing objectives.
Experience
Marketing CoordinatorZenith Media
- Managed social media content calendar and scheduling for 5 client accounts, increasing average engagement rate by 20% across platforms.
- Coordinated logistics for 10+ virtual and in-person marketing events, resulting in a 15% increase in lead generation for participating clients.
Marketing AssistantBrandForge Agency
- Supported marketing team in creating promotional materials and presentations, contributing to 4 successful client pitches totaling over $150,000 in new business.
- Conducted market research and competitive analysis, providing actionable insights that informed strategy adjustments for 2 key client campaigns.
Campaigns & Projects
"Local Business Spotlight" Social Media Campaign
- Developed and executed a 4-month social media campaign highlighting 8 local businesses, generating over 50,000 impressions and a 30% increase in brand awareness for clients.
- Managed content creation and scheduling, resulting in a 22% average engagement rate across Instagram and Facebook.
Annual Marketing Summit Lead Generation
- Coordinated email marketing and social media promotion for an annual summit, directly contributing to a 40% increase in early bird registrations.
- Implemented a new CRM tracking system for event leads, improving post-event follow-up efficiency by 25% for the sales team.
Education
University of Southern California (USC)Bachelor of Science in Business Administration, Marketing Concentration
- Graduated Magna Cum Laude with a GPA of 3.8/4.0.
- Recipient of Dean's List honors for all semesters.
- Member of Alpha Kappa Psi Professional Business Fraternity.
Skills
Digital Marketing
SEO/SEMEmail Marketing (Mailchimp, HubSpot)Social Media Marketing (LinkedIn, Instagram, Facebook, X)Content MarketingGoogle Ads
Event Management
Logistics CoordinationVendor ManagementBudgetingPromotionPost-Event AnalysisRegistration Management
Content & Design
CanvaAdobe ExpressContent CreationCopywritingPresentation DevelopmentBrand Guidelines Enforcement
CRM & Analytics
HubSpot CRMSalesforce (basic)Google AnalyticsMicrosoft ExcelData AnalysisReporting
Project Management
AsanaTrelloCross-functional CollaborationTime ManagementStrategic Planning