Summary
Experience
Marketing CoordinatorZenith Media
- Managed social media content calendar and scheduling for 5 client accounts, increasing average engagement rate by 20% across platforms.
- Coordinated logistics for 10+ virtual and in-person marketing events, resulting in a 15% increase in lead generation for participating clients.
Marketing AssistantBrandForge Agency
- Supported marketing team in creating promotional materials and presentations, contributing to 4 successful client pitches totaling over $150,000 in new business.
- Conducted market research and competitive analysis, providing actionable insights that informed strategy adjustments for 2 key client campaigns.
Campaigns & Projects
"Local Business Spotlight" Social Media Campaign
- Developed and executed a 4-month social media campaign highlighting 8 local businesses, generating over 50,000 impressions and a 30% increase in brand awareness for clients.
- Managed content creation and scheduling, resulting in a 22% average engagement rate across Instagram and Facebook.
Annual Marketing Summit Lead Generation
- Coordinated email marketing and social media promotion for an annual summit, directly contributing to a 40% increase in early bird registrations.
- Implemented a new CRM tracking system for event leads, improving post-event follow-up efficiency by 25% for the sales team.
Education
University of Southern California (USC)Bachelor of Science in Business Administration, Marketing Concentration
- Graduated Magna Cum Laude with a GPA of 3.8/4.0.
- Recipient of Dean's List honors for all semesters.
- Member of Alpha Kappa Psi Professional Business Fraternity.
Skills
Digital Marketing
SEO/SEMEmail Marketing (Mailchimp, HubSpot)Social Media Marketing (LinkedIn, Instagram, Facebook, X)Content MarketingGoogle Ads
Event Management
Logistics CoordinationVendor ManagementBudgetingPromotionPost-Event AnalysisRegistration Management
Content & Design
CanvaAdobe ExpressContent CreationCopywritingPresentation DevelopmentBrand Guidelines Enforcement
CRM & Analytics
HubSpot CRMSalesforce (basic)Google AnalyticsMicrosoft ExcelData AnalysisReporting
Project Management
AsanaTrelloCross-functional CollaborationTime ManagementStrategic Planning