Chen Wei | VP of Marketing at Omnicom Group

Summary

Highly accomplished Marketing Executive with over 15 years of progressive experience driving significant growth and market share for leading global brands. Proven expertise in developing and executing comprehensive marketing strategies, orchestrating impactful multi-channel campaigns, and cultivating strong brand identities. Adept at leveraging data-driven insights to exceed business objectives and lead high-performing marketing teams.

Experience

VP of MarketingOmnicom Group

New York, NYSep 2018Present

Directed global marketing strategy for key client portfolios, growing client revenue by an average of 20% year-over-year across 5 major accounts.
Developed and launched a new data-driven campaign attribution model, improving ROI tracking accuracy by 35% and optimizing media spend by $5M annually.
Led a team of 30+ marketing professionals, fostering a culture of innovation and achieving a 90% retention rate over 3 years.
Spearheaded digital transformation initiatives, increasing digital channel engagement by 40% and conversion rates by 15%.

Senior Marketing DirectorProcter & Gamble

Cincinnati, OHMar 2012Aug 2018

Managed a $50M annual marketing budget for a portfolio of 3 household brands, achieving 8% average market share growth for each.
Launched 7 new product lines into domestic and international markets, generating over $200M in new revenue within the first two years.
Implemented A/B testing frameworks for digital campaigns, increasing click-through rates by 25% and reducing customer acquisition costs by 18%.
Collaborated with product development teams to integrate consumer insights, resulting in a 12% improvement in product satisfaction scores.

Marketing ManagerUnilever

London, UKJun 2007Feb 2012

Executed multi-channel marketing campaigns for a leading personal care brand, contributing to a 15% sales increase in key regional markets.
Managed content strategy across digital platforms, growing social media engagement by 30% and website traffic by 20%.
Conducted market research and competitive analysis to identify growth opportunities, informing product development roadmaps and marketing initiatives.
Oversaw a team of 5 marketing specialists, providing mentorship and performance feedback to enhance team productivity and skill development.

Marketing AssociateSaatchi & Saatchi

New York, NYJun 2005May 2007

Supported senior marketing managers in campaign execution for 3 major client accounts, ensuring timely delivery of campaign assets.
Analyzed campaign performance data and prepared reports, identifying trends that informed future strategy adjustments.
Coordinated with creative and media teams to streamline workflow, reducing project turnaround time by 10%.
Assisted in budget tracking and expense management for marketing initiatives, ensuring adherence to financial targets.

Campaigns & Projects

Global Digital Transformation Initiative

Mar 2019Present

Led the strategic overhaul of client digital marketing ecosystems, resulting in a 25% increase in digital lead generation for participating brands.
Implemented a unified customer data platform across multiple clients, enhancing personalization capabilities and improving customer journey mapping.
Developed comprehensive training programs for client marketing teams, ensuring successful adoption of new digital tools and methodologies.

Sustainable Brand Relaunch Program

Jan 2016Dec 2017

Orchestrated the complete brand relaunch for a major consumer goods client, integrating sustainability messaging which led to a 15% increase in purchase intent among target demographics.
Developed and executed a 360-degree marketing campaign spanning digital, print, and in-store activations, reaching over 50 million consumers globally.
Achieved a 20% growth in brand equity and positive media sentiment following the relaunch, solidifying market leadership in key segments.

E-commerce Growth Strategy for SMBs

May 2013Nov 2015

Developed and implemented an e-commerce acceleration strategy for a portfolio of 10+ small to medium-sized businesses, resulting in an average 40% increase in online sales.
Introduced advanced SEO and content marketing tactics tailored for e-commerce platforms, significantly improving organic search rankings and traffic.
Streamlined customer acquisition funnels and conversion rate optimization efforts, leading to a 20% reduction in customer acquisition costs.

Education

Columbia Business SchoolMBA in Marketing

New York, NYSep 2008May 2010

Graduated with Dean's List honors (Top 15% of class)
Led MBA Marketing Association, organizing 5+ industry speaker events and networking opportunities.

University of California, BerkeleyB.A. in Communications

Berkeley, CASep 2001May 2005

Achieved Magna Cum Laude, maintaining a 3.8 GPA
Awarded Departmental Citation for outstanding academic achievement in Communication Studies.

Skills

Marketing Strategy

Brand DevelopmentMarket ResearchProduct LaunchGo-to-Market StrategyCompetitive AnalysisStrategic Planning

Digital Marketing

SEO/SEMContent MarketingSocial Media MarketingEmail MarketingPPC CampaignsMarketing Automation

Analytics & Tools

Google AnalyticsCRM (Salesforce, HubSpot)Marketing CloudTableauData AnalysisAttribution Modeling

Leadership & Management

Team LeadershipBudget ManagementCross-functional CollaborationVendor ManagementChange ManagementTalent Development

Campaign Management

Multi-channel Campaign DevelopmentIntegrated MarketingPerformance MarketingA/B TestingPublic RelationsBrand Storytelling