Summary

Experience

VP of Marketing|Innovate Global

New York, NYMar 2020Present

• Spearheaded a digital transformation initiative, increasing online lead generation by 45% and reducing customer acquisition cost by 20% over two years.
• Managed an annual marketing budget of $15M and a global team of 30 professionals, fostering a 90% employee retention rate.
• Launched three new product lines, achieving 150% of first-year revenue targets and expanding market share by 8%.
• Developed and implemented an account-based marketing (ABM) strategy that secured 10+ enterprise clients, contributing $5M in new annual recurring revenue.
• Orchestrated brand refresh and messaging strategy, increasing brand recognition by 25% across key target demographics.

Senior Director, Brand & Digital|Ascent Media Group

New York, NYJun 2015Feb 2020

• Oversaw brand strategy and digital marketing for a portfolio of 12 key clients, resulting in an average client revenue increase of 25%.
• Grew agency's digital service revenue by 35% year-over-year through strategic partnerships and new service offerings.
• Directed cross-functional teams (15+) to execute multi-channel campaigns, achieving an average ROI of 4:1 for client investments.
• Implemented a comprehensive analytics framework, improving campaign optimization and reporting efficiency by 30%.
• Managed client relationships and new business pitches, securing over $20M in new client contracts.

Director of Marketing|Horizon Consumer Goods

San Francisco, CASep 2010May 2015

• Led the successful launch of 5 new product lines, capturing 10% market share in competitive categories within 18 months.
• Increased brand awareness by 20% through targeted national advertising campaigns and strategic PR initiatives.
• Managed a $5M marketing budget, optimizing spend to achieve 15% cost savings while exceeding performance KPIs.
• Grew e-commerce sales by 50% by redesigning the online user experience and implementing SEO best practices.
• Developed and executed retail marketing programs that drove a 12% increase in in-store product sell-through.

Marketing Manager|Quantum Innovations

San Francisco, CAAug 2007Aug 2010

• Developed and executed demand generation programs, increasing qualified leads by 30% year-over-year.
• Managed content marketing strategy, resulting in a 25% increase in website organic traffic and 15% improvement in engagement.
• Coordinated successful participation in industry trade shows and events, generating over $2M in pipeline opportunities.
• Implemented email marketing automation platform, improving campaign efficiency by 20% and conversion rates by 10%.

Campaigns & Projects

Global Digital Marketing Transformation Program

Jan 2021Present

• Led a company-wide initiative to overhaul digital infrastructure, migrating 10+ disparate marketing systems into a unified platform, improving data integrity by 95%.
• Developed and deployed new digital content guidelines and asset management system, increasing content production efficiency by 30% and brand consistency globally.
• Implemented advanced analytics dashboards, providing real-time insights that enabled marketing teams to optimize campaigns with a 15% higher ROI.

Brand Relaunch & Market Penetration Strategy

Mar 2018Dec 2019

• Orchestrated the comprehensive brand relaunch for a major client, resulting in a 20% increase in brand perception scores and a 10% uplift in market share.
• Developed a multi-channel go-to-market strategy that successfully introduced a new product line to 5 international markets, exceeding initial sales forecasts by 30%.
• Secured widespread media coverage, generating over 100M impressions and significantly boosting brand visibility across target demographics.

Customer Journey Optimization Initiative

Jan 2016Jun 2017

• Analyzed existing customer journeys across various touchpoints and identified key friction points, leading to a redesigned experience that reduced churn by 18%.
• Implemented personalized marketing automation workflows, resulting in a 22% increase in customer engagement rates and a 15% rise in repeat purchases.
• Collaborated with product and sales teams to integrate customer feedback into product development, enhancing customer satisfaction by 10 points on NPS.

Education

NYU Stern School of Business|MBA, Marketing & Strategy

New York, NYSep 2005May 2007

• Achieved a GPA of 3.8/4.0, consistently recognized on the Dean's List for academic excellence.
• Recipient of the Stern Merit Scholarship for outstanding academic potential and leadership qualities.

University of California, Berkeley|B.S. Marketing

Berkeley, CASep 1997May 2001

• Graduated Summa Cum Laude, ranking in the top 5% of the graduating class.
• Inducted into Phi Beta Kappa Honor Society for exceptional achievement in liberal arts and sciences.

Skills

Marketing Leadership & Strategy

Brand Strategy & DevelopmentDigital TransformationGo-to-Market StrategyP&L ManagementTeam Leadership & MentorshipIntegrated Marketing Campaigns

Digital Marketing & Performance

SEO/SEMContent MarketingSocial Media MarketingEmail MarketingConversion Rate Optimization (CRO)Account-Based Marketing (ABM)

Analytics & Tools

Google AnalyticsSalesforce Marketing CloudHubSpotTableauAdobe Creative Suite (familiarity)Market Research

Business Development & Communication

Public RelationsPartnership DevelopmentCross-functional CollaborationBudget ManagementClient Relationship ManagementStorytelling & Presentation