Summary

Experience

Senior Packaging Designer|Warner Bros. Entertainment

Burbank, CAJul 2022Present

• Led the design and production of packaging for 15+ new product launches, contributing to a 12% increase in market share for key entertainment titles.
• Reduced material costs by 8% across 5 product lines by optimizing structural designs and collaborating with suppliers on sustainable alternatives.
• Developed comprehensive brand style guides for packaging, ensuring consistent visual identity across over 20 global product SKUs.
• Managed vendor relationships and print production processes, consistently delivering projects 10% under budget and ahead of schedule.

Packaging Designer|Disney Consumer Products

Glendale, CAJun 2019Jun 2022

• Designed packaging for over 50 consumer products, including toys, apparel, and home goods, contributing to $50M+ in annual revenue.
• Collaborated with marketing and product development teams to translate concepts into retail-ready packaging, increasing product visibility by an estimated 15%.
• Streamlined the design iteration process, cutting average project completion time by 20% through efficient use of 3D rendering tools.
• Conducted market research and competitive analysis to inform design decisions, resulting in a 5% uplift in consumer preference scores for redesigned packaging.

Portfolio & Projects

Sustainable Home Entertainment Packaging Redesign

Jan 2023Jun 2023

• Spearheaded initiative to redesign DVD/Blu-ray packaging using 100% post-consumer recycled materials, reducing plastic waste by 30%.
• Achieved a 15% reduction in shipping costs by optimizing packaging dimensions for major distributor.

Limited Edition Collector's Box Set

Mar 2021Oct 2021

• Designed and oversaw production of a premium collector's edition box set for a major film franchise, resulting in a 95% sell-through rate within the first month.
• Integrated interactive elements into the packaging, enhancing unboxing experience and generating significant positive social media buzz.

Toy Line Packaging Rebrand

May 2020Dec 2020

• Led a complete rebrand of packaging for a popular toy line, resulting in a 25% increase in product visibility on retail shelves.
• Collaborated with licensors to ensure brand guidelines were strictly adhered to, maintaining brand integrity while modernizing aesthetic.

Education

ArtCenter College of Design|BFA in Graphic Design, Packaging Concentration

Pasadena, CASep 2015May 2019

• Graduated Magna Cum Laude with a 3.8/4.0 GPA.
• Awarded 'Best in Show' for senior thesis project focusing on sustainable packaging solutions.

Skills

Design Software

Adobe Creative Suite (Illustrator, Photoshop, InDesign, Dimension)KeyShotRhino 3DSolidWorks

Packaging Design

Structural DesignDieline CreationMaterial SelectionPrint ProductionPrototypingSustainable Packaging

Visual Communication

BrandingTypographyColor TheoryArt DirectionPhotography

Project Management

Vendor ManagementCross-functional CollaborationBudget ManagementAgile Methodologies