Summary
Highly accomplished Performance Marketing Manager with 6 years of expertise in developing and executing data-driven strategies across paid channels to maximize ROI and drive customer acquisition. Proven ability to optimize campaigns, manage substantial budgets, and leverage analytics for continuous improvement in ROAS and LTV. Adept at leading cross-functional teams and implementing innovative tactics to achieve measurable business growth objectives in dynamic markets.
Experience
Performance Marketing ManagerAdVentures Digital
- Managed a $2M annual media budget across Google Ads, Facebook Ads, and LinkedIn Ads, consistently achieving a blended ROAS of 4.5x, an increase of 25% year-over-year.
- Led the strategy and execution for a key client's product launch, driving 150K new sign-ups within the first three months at a CPA 30% below target.
- Implemented advanced audience segmentation and A/B testing frameworks that improved conversion rates by an average of 18% across multiple campaigns.
- Developed comprehensive performance dashboards and reports using Tableau and Google Data Studio, providing actionable insights that informed executive-level marketing decisions.
Senior Performance Marketing SpecialistBrightSpark Media
- Optimized paid search and social campaigns for 5+ e-commerce clients, resulting in an average ROAS increase of 30% and a 12% reduction in Cost Per Acquisition (CPA).
- Managed monthly advertising spend exceeding $500K, consistently hitting or exceeding client KPIs for traffic, leads, and sales volume.
- Spearheaded the integration of new ad technologies and platforms, including a programmatic display network, which expanded reach by 40% and generated 20% higher conversion rates.
- Conducted in-depth keyword research, competitive analysis, and landing page optimization, contributing to a 15% uplift in organic search visibility for key clients.
Campaigns & Projects
E-commerce ROAS Enhancement Project
- Led a six-month initiative to boost ROAS for a leading fashion retailer, resulting in a 35% improvement in return on ad spend by refining bidding strategies and creative assets.
- Implemented a new attribution model that accurately measured customer touchpoints, optimizing budget allocation across channels and increasing overall profitability by 10%.
- Developed and executed a series of personalized remarketing campaigns, achieving a 2.5x higher conversion rate than standard campaigns.
SaaS Lead Generation & Nurturing Program
- Designed and launched a multi-channel lead generation program for a B2B SaaS client, generating over 10,000 qualified leads at a 20% lower CPA than previous benchmarks.
- Integrated CRM data with advertising platforms to create highly targeted lookalike audiences, increasing lead quality scores by 15%.
- Collaborated with sales team to refine lead scoring and handoff processes, contributing to a 5% increase in lead-to-opportunity conversion rate.
Education
New York University (NYU) Stern School of BusinessMaster of Science in Marketing Analytics
- Graduated with a 3.9 GPA, specializing in digital marketing and predictive modeling.
- Awarded the Stern Scholarship for academic excellence and leadership potential.
- Developed a predictive model for customer churn, reducing forecasted churn by 15% in capstone project.
University of Texas at AustinBachelor of Business Administration in Marketing
- Achieved Dean's List honors for six consecutive semesters.
- Co-founded and served as President of the Digital Marketing Student Association, growing membership by 200%.
- Completed an honors thesis on the impact of personalization in digital advertising.
Skills
Paid Media & Advertising
Google AdsFacebook Ads ManagerLinkedIn AdsProgrammatic AdvertisingBing AdsApp Store Optimization (ASO)
Analytics & Reporting
Google Analytics 4 (GA4)TableauGoogle Data StudioAmplitudeSQLMicrosoft Excel (Advanced)
Marketing Strategy & Optimization
ROAS OptimizationConversion Rate Optimization (CRO)A/B TestingCustomer Lifetime Value (LTV)Budget ManagementMarket Research
Tools & Platforms
Salesforce Marketing CloudHubSpotSEMrushMozJiraAsana