Hannah Mueller | Performance Marketing Manager at AdVentures Digital

Summary

Performance Marketing ManagerAdVentures Digital

New York, NYMar 2022Present

Managed a $2M annual media budget across Google Ads, Facebook Ads, and LinkedIn Ads, consistently achieving a blended ROAS of 4.5x, an increase of 25% year-over-year.
Led the strategy and execution for a key client's product launch, driving 150K new sign-ups within the first three months at a CPA 30% below target.
Implemented advanced audience segmentation and A/B testing frameworks that improved conversion rates by an average of 18% across multiple campaigns.
Developed comprehensive performance dashboards and reports using Tableau and Google Data Studio, providing actionable insights that informed executive-level marketing decisions.

Senior Performance Marketing SpecialistBrightSpark Media

New York, NYJun 2019Feb 2022

Optimized paid search and social campaigns for 5+ e-commerce clients, resulting in an average ROAS increase of 30% and a 12% reduction in Cost Per Acquisition (CPA).
Managed monthly advertising spend exceeding $500K, consistently hitting or exceeding client KPIs for traffic, leads, and sales volume.
Spearheaded the integration of new ad technologies and platforms, including a programmatic display network, which expanded reach by 40% and generated 20% higher conversion rates.
Conducted in-depth keyword research, competitive analysis, and landing page optimization, contributing to a 15% uplift in organic search visibility for key clients.

E-commerce ROAS Enhancement Project

Jan 2023Jun 2023

Led a six-month initiative to boost ROAS for a leading fashion retailer, resulting in a 35% improvement in return on ad spend by refining bidding strategies and creative assets.
Implemented a new attribution model that accurately measured customer touchpoints, optimizing budget allocation across channels and increasing overall profitability by 10%.
Developed and executed a series of personalized remarketing campaigns, achieving a 2.5x higher conversion rate than standard campaigns.

SaaS Lead Generation & Nurturing Program

May 2022Dec 2022

Designed and launched a multi-channel lead generation program for a B2B SaaS client, generating over 10,000 qualified leads at a 20% lower CPA than previous benchmarks.
Integrated CRM data with advertising platforms to create highly targeted lookalike audiences, increasing lead quality scores by 15%.
Collaborated with sales team to refine lead scoring and handoff processes, contributing to a 5% increase in lead-to-opportunity conversion rate.

New York University (NYU) Stern School of BusinessMaster of Science in Marketing Analytics

New York, NYSep 2017May 2019

Graduated with a 3.9 GPA, specializing in digital marketing and predictive modeling.
Awarded the Stern Scholarship for academic excellence and leadership potential.
Developed a predictive model for customer churn, reducing forecasted churn by 15% in capstone project.

University of Texas at AustinBachelor of Business Administration in Marketing

Austin, TXAug 2013May 2017

Achieved Dean's List honors for six consecutive semesters.
Co-founded and served as President of the Digital Marketing Student Association, growing membership by 200%.
Completed an honors thesis on the impact of personalization in digital advertising.

Paid Media & Advertising

Google AdsFacebook Ads ManagerLinkedIn AdsProgrammatic AdvertisingBing AdsApp Store Optimization (ASO)

Analytics & Reporting

Google Analytics 4 (GA4)TableauGoogle Data StudioAmplitudeSQLMicrosoft Excel (Advanced)

Marketing Strategy & Optimization

ROAS OptimizationConversion Rate Optimization (CRO)A/B TestingCustomer Lifetime Value (LTV)Budget ManagementMarket Research

Tools & Platforms

Salesforce Marketing CloudHubSpotSEMrushMozJiraAsana