Summary
Highly skilled Programmatic Media Buyer with 6 years of experience specializing in the development, execution, and optimization of high-performance digital advertising campaigns across various DSPs. Proven ability to drive significant ROI for clients through data-driven strategy, advanced audience segmentation, and meticulous budget management. Adept at leveraging sophisticated ad tech solutions and analytics to exceed campaign objectives and foster client growth.
Experience
Mar 2021Present
Senior Programmatic Media BuyerPublicis Media
New York, NYJun 2018Feb 2021
Programmatic Media BuyerHavas Media Group
New York, NYCampaigns & Projects
Jan 2023May 2023
Client Onboarding Automation Tool
Sep 2022Dec 2022
Cross-Channel Video Strategy for Tech Brand
Aug 2021Nov 2021
Fraud Detection & Prevention Protocol
Education
Sep 2013May 2017
New York UniversityBachelor of Science in Marketing
New York, NYSkills
DV360The Trade DeskMediaMathAmazon DSPXandr InvestGoogle Ads (Search/Display)Bid Strategy OptimizationAudience SegmentationPacing & Budget ManagementA/B TestingGeo-targetingContextual Targeting