Sam Okafor

Growth Marketing Lead

I help early-stage products find their first hundred thousand users. Full-funnel growth, lifecycle, and the occasional viral loop that actually works.

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Experience

Apr 2021Present
Growth Marketing LeadNotion
Remote
Jun 2018Mar 2021
Growth Marketing ManagerDuolingo
Pittsburgh
Oct 2017May 2018
Growth Marketing AssociateMonzo
London, UK

Projects

Growth Teardowns

A weekly newsletter breaking down the growth loops behind consumer products. 14,000 subscribers and a 48% open rate.

ContentLifecycle
The Activation Playbook

A free, open-sourced framework for designing first-session activation, downloaded more than 9,000 times.

ActivationOnboarding

Skills

Lifecycle MarketingExperimentationFunnel OptimizationRetentionReferral LoopsPositioningPaid AcquisitionSEOContentEmailPushPaid Social

Certifications

May 2021
Reforge Growth SeriesReforge
Oct 2022
Reforge Advanced Growth StrategyReforge
Mar 2023
Google Analytics 4 CertificationGoogle

Awards

Jun 2023
Top 50 Growth Marketers to WatchDemand Curve
Dec 2020
Marketer of the Year (internal)Duolingo

Languages

EnglishNative
YorubaNative
FrenchProfessional working

Education

Sep 2016Sep 2017
London School of EconomicsMSc, Marketing
London, UK
Sep 2012Jun 2016
University of LagosB.Sc. Economics
Lagos, Nigeria