Jordan Reed | Senior Search Engine Marketing Manager at Apex Digital Solutions

Summary

Senior Search Engine Marketing ManagerApex Digital Solutions

San Francisco, CAMar 2021Present

Orchestrated global PPC campaigns across Google Ads and Bing Ads, increasing qualified lead volume by 40% and reducing CPA by 18% over 3 years for key clients.
Managed an annual advertising budget exceeding $5M, consistently achieving ROAS targets 15% above benchmark through rigorous A/B testing and bid strategy optimization.

Search Engine Marketing ManagerInnovate Digital Group

San Francisco, CAJun 2017Feb 2021

Executed full-funnel SEM campaigns for 10+ clients in B2B SaaS and e-commerce, driving an average 25% increase in conversion rates and a 12% reduction in ad spend.
Conducted in-depth keyword research and competitor analysis to identify new market opportunities, expanding campaign reach by 30% and capturing untapped audience segments.

SEM SpecialistGrowth Metrics Agency

San Jose, CAJul 2014Jun 2017

Managed and optimized daily performance of PPC campaigns for 5-7 SMB clients, achieving an average 15% increase in click-through rates (CTR).
Assisted in managing a portfolio of $1M+ in monthly ad spend, delivering detailed performance reports and actionable insights to senior management.

Developed and executed a comprehensive SEM strategy for a new e-commerce platform, leading to a 50% increase in online sales within the first year post-launch.

B2B Lead Generation Program Revitalization

Mar 2020Feb 2021

Revamped an underperforming B2B lead generation program, increasing qualified lead volume by 75% and reducing cost per lead (CPL) by 30% through targeted keyword expansion and audience segmentation.
Implemented a custom attribution model that provided clearer insights into campaign effectiveness across various touchpoints, informing future budget allocations.
Collaborated with sales team to refine lead scoring criteria, ensuring higher quality leads were passed through, improving sales-qualified lead conversion by 20%.

Ad-Tech Integration & Automation Project

Sep 2019Feb 2020

Led the integration of a new third-party ad-tech platform, automating campaign reporting and optimization tasks, saving over 15 hours of manual work per week for the team.
Developed custom scripts for Google Ads to automate budget pacing and alert systems, improving real-time campaign management and reducing overspend by 5%.
Provided training and documentation for the new system, ensuring smooth adoption across the entire SEM department and enhancing overall operational efficiency.

University of California, Berkeley, Haas School of BusinessMaster of Business Administration (MBA) - Marketing Focus

Berkeley, CASep 2012May 2014

Achieved Dean's List for Academic Excellence with a 3.8 GPA
Led a consulting project for a local startup, developing a digital acquisition strategy that increased user base by 25%

San Jose State UniversityBachelor of Science in Business Administration - Marketing

San Jose, CASep 2008May 2012

Graduated Magna Cum Laude with a 3.7 GPA
President of the Marketing Association, organizing 10+ industry networking events and workshops

PPC Platforms

Google Ads (Search, Display, Shopping, Video)Bing AdsGoogle Marketing Platform (SA360, DV360)Amazon AdsApple Search AdsKenshoo

SEO & Analytics

Google Analytics (GA4, Universal)Google Search ConsoleGoogle Tag ManagerSEMrushAhrefsScreaming Frog

Strategy & Optimization

Campaign Strategy & ManagementKeyword Research & AnalysisBid Strategy OptimizationConversion Rate Optimization (CRO)A/B TestingBudget Management

Data & Reporting

Google Looker Studio (Data Studio)Microsoft Excel (Advanced)SQL (Basic)Tableau (Dashboard Creation)Custom ReportingPerformance Forecasting