Summary
Results-driven VP of Growth Marketing with 18+ years of experience in accelerating revenue and market share for high-growth tech and consumer brands. Proven expertise in developing and executing full-funnel strategies, optimizing customer acquisition, and leading high-performing global teams. Adept at leveraging data analytics and innovative campaigns to drive sustainable business expansion and achieve ambitious growth targets.
Experience
VP of Growth MarketingGrowthForge Solutions
- Spearheaded growth initiatives that increased Annual Recurring Revenue (ARR) by 45% ($25M to $36.25M) within two years through optimized lifecycle marketing and new channel expansion.
- Reduced customer acquisition cost (CAC) by 22% across key digital channels (Paid Social, SEM) by implementing advanced audience segmentation and A/B testing frameworks.
Director of Digital MarketingInnovatech Global
- Managed a $5M annual marketing budget, overseeing all digital campaigns and achieving a 3.5x ROI on ad spend for new product launches.
- Grew inbound lead volume by 120% year-over-year for three consecutive years by refining SEO, content marketing, and email automation strategies.
Senior Marketing ManagerSynergy Marketing Group
- Managed cross-channel marketing campaigns for 10+ B2B and B2C clients, consistently exceeding lead generation and engagement KPIs by an average of 15%.
- Developed and executed A/B testing initiatives across landing pages and ad creatives, improving conversion rates by up to 25% for key client accounts.
Campaigns & Projects
Global Market Entry & Localization Strategy
- Led the expansion of a SaaS product into three new international markets, achieving 15% market share in each region within 18 months.
AI-Powered Customer Segmentation & Personalization Engine
- Pioneered the implementation of an AI-driven personalization engine, enhancing customer journey mapping and targeted messaging.
- Increased customer lifetime value (CLTV) by 18% and reduced churn by 10% through highly relevant product recommendations and content.
- Integrated the engine with email marketing and in-app messaging platforms, improving email open rates by 35% and click-through rates by 20%.
Education
University of Southern California, Marshall School of BusinessMaster of Business Administration (MBA)
- GPA: 3.8/4.0
- Dean's List Honoree
University of California, Berkeley, Haas School of BusinessBachelor of Science in Marketing
- Graduated Magna Cum Laude
- Recipient of the Haas Marketing Excellence Award
Skills
Growth Strategy
Full-Funnel OptimizationCustomer Lifecycle ManagementUser Acquisition & RetentionA/B Testing & ExperimentationMarket ResearchGo-to-Market Strategy
Digital Marketing
SEO/SEMPaid Social (Meta, LinkedIn, TikTok)Content MarketingEmail MarketingInfluencer MarketingProgrammatic Advertising
Analytics & Tools
Google Analytics 4AmplitudeMixpanelSalesforceHubSpotMarketoTableauAhrefsSEMrush
Leadership & Management
Team LeadershipCross-functional CollaborationBudget ManagementVendor ManagementPerformance CoachingStrategic Planning
Product Growth
Product-Led Growth (PLG)User OnboardingFeature AdoptionAARRR MetricsRetention LoopsMonetization Strategies