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Summary

Experience

VP of Growth MarketingGrowthForge Solutions
Los Angeles, CAMar 2021Present
  • Spearheaded growth initiatives that increased Annual Recurring Revenue (ARR) by 45% ($25M to $36.25M) within two years through optimized lifecycle marketing and new channel expansion.
  • Reduced customer acquisition cost (CAC) by 22% across key digital channels (Paid Social, SEM) by implementing advanced audience segmentation and A/B testing frameworks.
Director of Digital MarketingInnovatech Global
San Francisco, CAJun 2015Mar 2021
  • Managed a $5M annual marketing budget, overseeing all digital campaigns and achieving a 3.5x ROI on ad spend for new product launches.
  • Grew inbound lead volume by 120% year-over-year for three consecutive years by refining SEO, content marketing, and email automation strategies.
Senior Marketing ManagerSynergy Marketing Group
Los Angeles, CAJun 2010May 2015
  • Managed cross-channel marketing campaigns for 10+ B2B and B2C clients, consistently exceeding lead generation and engagement KPIs by an average of 15%.
  • Developed and executed A/B testing initiatives across landing pages and ad creatives, improving conversion rates by up to 25% for key client accounts.

Campaigns & Projects

Global Market Entry & Localization Strategy
Jan 2022Jun 2023
  • Led the expansion of a SaaS product into three new international markets, achieving 15% market share in each region within 18 months.
AI-Powered Customer Segmentation & Personalization Engine
May 2021Dec 2022
  • Pioneered the implementation of an AI-driven personalization engine, enhancing customer journey mapping and targeted messaging.
  • Increased customer lifetime value (CLTV) by 18% and reduced churn by 10% through highly relevant product recommendations and content.
  • Integrated the engine with email marketing and in-app messaging platforms, improving email open rates by 35% and click-through rates by 20%.

Education

University of Southern California, Marshall School of BusinessMaster of Business Administration (MBA)
Los Angeles, CASep 2008May 2010
  • GPA: 3.8/4.0
  • Dean's List Honoree
University of California, Berkeley, Haas School of BusinessBachelor of Science in Marketing
Berkeley, CASep 2000May 2004
  • Graduated Magna Cum Laude
  • Recipient of the Haas Marketing Excellence Award

Skills

Growth Strategy
Full-Funnel OptimizationCustomer Lifecycle ManagementUser Acquisition & RetentionA/B Testing & ExperimentationMarket ResearchGo-to-Market Strategy
Digital Marketing
SEO/SEMPaid Social (Meta, LinkedIn, TikTok)Content MarketingEmail MarketingInfluencer MarketingProgrammatic Advertising
Analytics & Tools
Google Analytics 4AmplitudeMixpanelSalesforceHubSpotMarketoTableauAhrefsSEMrush
Leadership & Management
Team LeadershipCross-functional CollaborationBudget ManagementVendor ManagementPerformance CoachingStrategic Planning
Product Growth
Product-Led Growth (PLG)User OnboardingFeature AdoptionAARRR MetricsRetention LoopsMonetization Strategies